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Mishawaka Avenue Streetscape Beautification Plan – 2007/2008 Update City of South Bend Division of Community Development 19 MAST ARM (STREET NAME) SIGNS Through a recently launched initiative of the River Park Neighborhood Association, a hierarchy of identity and gateway signage is planned for the River Park Neighborhood. This hierarchy is expected to range between street sign toppers targeted for installation at several intersections throughout the neighborhood and two gateway signs (to be detailed later in this documents) defining the Eastern and Western ends of Mishawaka Avenue. Each sign is to include a logo already developed by the RPNA for inclusion on the street sign toppers (Figure 5). Through use of this same logo on all signs, this presents an opportunity for branding the corridor and neighborhood lending to a heightened sense of identity for neighbors, businesses, and visitors. Installation of the street sign toppers is expected to begin later this year. For those signalized intersections along Mishawaka Avenue, the RPNA has proposed that a distinctive identity sign be designed for attachment to the signal mast arm. This Mishawaka Avenue Improvement Committee has decided that these mast arm signs will incorporate the logo used and street name displayed upon a distinct color. The distinctiveness of the sign could be enhanced further through use of the new LED Edge-Lit ® illuminating sign technology, which would also serve to improve nighttime beautification, driver safety, and way finding. It is possible that this sign design concept could be shared amongst the other 5 commercial corridors and downtown to Target Date – 2010 Funding Request -- $25,000 Location/Scope: Twyckenham, Ironwood, 26th, & 30th Street Intersect. Improvement Sector: West / Cent. / EastFigure 5: RPNA Selected Logo DesignFigure 6: Proposed Identity Sign concept for Traffic Signal Mast Arms