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Funding <br />As outlined in the Action Steps, this plan seeks funding from <br />a variety of sources. With funding comes commitment from <br />each of these sources. <br />Public <br />(Includes City, TIF, UEZ) <br />The Public should assume responsibility for the costs of <br />infrastructure, land assembly, and developer recruitment. <br />Although the area management program ultimately should be <br />self funding, the city also may need to make a startup <br />investment in the program. For example, Phase I program, <br />exclusive of streetscape, is budgeted at $30,000. To start the <br />program, the City may commit funds to underwrite three <br />quarters of the cost of information gathering and marketing <br />for the area. The newly formed Steering Committee would be <br />expected to find another source to fund the balance. <br />Merchants <br />In addition to joining the South Gateway Improvement <br />Association and the Chamber, merchants would pay fees for <br />services provided through the marketing and retention <br />programs. Services included in the plan are: <br />advertising <br />store supplies <br />direct mail labels <br />Property Owners <br />Although ideally all property owners would make a significant <br />contribution to the revitalization, in most cases, a few <br />pioneers provide the initial revenue source. Banks tend to be <br />the most far sighted, electing to contribute in the first year. <br />Property owners could also be approached to contribute <br />services like meeting rooms, refreshments, office supplies, <br />and professional services. <br />Developers <br />As a special class of property owners, developers should be <br />expected to make substantial contributions to the financing of <br />revitalization. Among the contributions to be required as part <br />of the RFP are: <br />Streetscape enhancement <br />a joint marketing contribution <br />Fundraisers <br />Rather than event fund raisers, the revitalization and <br />marketing organizations should concentrate on products. The <br />creation of a neat logo can be supported by sales of a coffee <br />mug bearing that logo. The sale of labels can support creation <br />of a customer mailing list. Fundraising can also solicit in -kind <br />contributions rather than cash. Donation of paper, free <br />printing, the services of a graphic artists are easier to solicit <br />than the funds to pay full price for these items. <br />Business Districts, Jnc. <br />South Gateway Commercial Corridor Action Plan <br />55 <br />