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Action Plan <br />Marketing: Recruitment <br />Who <br />Start <br />$ <br />Objective: Reduce the amount of vacant space <br />1 . Create an inventory of existing space <br />MVA <br />1 /2001 <br />2. Create a realistic "Desired Businesses" List <br />MVA <br />1 /2001 <br />✓ Name <br />✓ Owner <br />✓ Contact information <br />3. Coordinate space marketing <br />Realtors, MVA, City <br />3/2001 <br />✓ Encourage use of Real Estate Professionals <br />✓ Consult Retail South Bend Staff <br />4. Create recruitment brochure(s) <br />MVA, City <br />5/2001 <br />$2,500 <br />✓ Message "This is a Great Opportunity" <br />✓ Extensive availability <br />5. Seek identified new businesses for existing space <br />MVA <br />6/2001 <br />✓ Personal Contact <br />✓ Personal Follow-up <br />Objective: Develop new space <br />1. Prioritize Sites Identified in Land Use Plan <br />MVA <br />8/2001 <br />2. Package Incentive Opportunities <br />MVA, City <br />48/2001 <br />8/2001 <br />3. Initiate RFP Process <br />MVA, City <br />$1,500 <br />Miami Street Commercial Corridor Revitalization Action Plan December 2000 Page 24 <br />