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NEIGHBORHOOD RESTORATION PLANWeed & Seed ProgramSouth Bend, IndianaPage 58Engage in Strategic Marketing Activities1. Weed & Seed Publicity Initiative- Publicize every community development event & ribbon cutting related to the Weed& Seed initiative via press releases, radio interviews, ribbon cuttings, etc.2. Market the Neighborhood- Market image of neighborhood with desirable amenities such as Harrison School & improved LaSalle & Pulaski Parks. Venues include radio, television, newspapers, newsletters, real estate & economic development publications, etc. Develop marketing brochure for neighborhood area.3. Success Stories Initiative- Develop a series of radio & newspaper segments to share success stories about the neighborhood & the families that live there. Consider a 12 part series over a period of 6 months. This activity is intended to elevate the broader South Bend community’s awareness of the neighborhood & the work residents are doing to improve it, to provide opportunities to share positive stories about the neighborhood, & to provide outreach to a broader sub-regional segment of market that may be interested in affordable start-up housing & ethnic for-sale goods & social activities.$12,700 TotalEstimated CostEstimated CostResponsibilityResponsibility…..… $2,700 (18 events per year minimum @ $150 each)Neighborhood Organizations/ Weed & Seed Alliance/City-Communications & Special Projects…..…… $5,000………… $5,000City-Communications & Special Projects/ Chamber of Commerce/ Neighborhood OrganizationsCity-Communications & Special Projects/ University Journalism Dept./Radio PersonnelSUPPORTIVE COMMUNICATIONSUPPORTIVE COMMUNICATIONSUPPORTIVE COMMUNICATION