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o�sou TH <br /> F dx <br /> :J b <br /> W eFacE � � <br /> y� a 1, a2 <br /> 1865 <br /> Office of the Mayor <br /> NEWS RELEASE <br /> Tuesday, February 20, 2007 <br /> 3:30 PM <br /> Contact: Mikki Dobski, Director of Communications&Special Projects, 235-5855 or 876-1564 <br /> Tom Price, Assistant to the Mayor, 574-235-5853 or 514-2169 <br /> Mayor's new assistant will promote City Plan efforts <br /> SOUTH BEND -- Mayor Stephen J. Luecke has named a former newspaper reporter and <br /> communications professional to his staff in response to priorities established through City <br /> Plan, South Bend's 20-year master plan. <br /> Tom Price, an award-winning reporter with The Elkhart Truth and the director of <br /> communications and marketing efforts for a national Mennonite Church nonprofit, began <br /> work Feb. 5 as Assistant to the Mayor with special responsibilities for communication <br /> and promotion of the South Bend community. <br /> Price, 45, succeeds Jack Reed as an assistant to the mayor, but the responsibilities of the <br /> role for Price have changed significantly in the wake of City Plan. <br /> "City Plan places strong emphasis on the need to promote community assets and city <br /> programs; develop marketing materials and strategies; and form partnerships with <br /> institutions, community organizations and businesses," Luecke said. <br /> Luecke said the creation of this new assignment and Price's appointment represents an <br /> essential follow-up to the city's reorientation of its Community and Economic <br /> Development department. <br /> "These new efforts will have a positive impact on economic development, on <br /> neighborhoods, and on arts and culture,"the mayor said. "They will help us to achieve <br /> City Plan goals in building South Bend as a vibrant, caring city." <br /> Price has been a resident of South Bend's near northwest neighborhood since 1991, <br /> although he has worked in Elkhart since 1986. <br />