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STRATEGY#2: MARKET THE PARK <br /> Component Three: <br /> Support Emerging Business Plans <br /> We will develop and produce specific marketing communications materials <br /> and activities to support the Ignition Park business opportunity and land use <br /> assessments now underway, the emerging Business Asset Inventory, and the <br /> new Project Future "Michiana TechConnection" initiative. Once those <br /> business plan initiatives are in place and ready for implementation, we will <br /> work closely with those project teams to develop appropriate marketing <br /> communications tools, such as: <br /> � Update and upgrade IgnitionPark.com as a key marketing and sales <br /> tool <br /> � Produce community briefings to build understanding and support <br /> � Create industry sector communications <br /> � Produce business-specific sales materials <br /> � Use vertical media for stories and advertising <br /> � Attend industry conferences and trade shows , <br /> i <br /> � <br /> CONTINGENCY BUDGET: $280,500 � <br /> - 24 - <br />