Laserfiche WebLink
Component Two: <br /> Increase the Use of Media <br /> Now that tangible progress is being made in the reinvention of South Bend, <br /> such as the emergence of private sector development in Ignition Park and the <br /> existence of business strategies to attract defined technology-based industry <br /> sectors to South Bend, we recommend an expanded effort to work with <br /> available media outlets to showcase the City and its assets. We have already <br /> demonstrated success in this area, working with little more than the promise <br /> of the re-invention, but now that the dream is becoming a reality, we believe it <br /> is time to more aggressively tell our story. <br /> To that end: <br /> ■ We envision continued use of the distribution of in-depth articles about <br /> new developments and other indicators of progress via Business Wire <br /> and other systems to reach targeted audience groups nationally and <br /> internationally. <br /> ■ We envision sustaining the current outdoor advertising program to drive <br /> traffic to SouthBendON.com, and increasing such signage along the <br /> Indiana Toll Road. <br /> ■ We envision an increased effort to place stories and story suggestions <br /> with media covering business, investment, development, research, <br /> technology, urban life, and travel. <br /> � We envision reaching out to major media outlets in both print and <br /> broadcast to suggest taking a look at the South Bend story and reporting <br /> the re-invention of a well-known American city. ; <br /> i <br /> ■ We envision placing development-specific advertising in industry- <br /> specific and site-selection periodicals and web sites to use the city's <br /> progress and accomplishments (e.g., in the data center industry sector) <br /> as the basis for attracting inquiries and leads from companies and � <br /> i nvestors. <br /> I <br /> - 22 - <br />