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Strate�ies <br /> We recommend a two-level strategic approach to achieving the objectives, <br /> and pending further development of the new business plan for Ignition Park <br /> and the emerging "Michiana TechConnect" initiative, we will pursue the first <br /> strategy now and move forward on the second strategy when appropriate. <br /> Strategy#1: Build the Brand <br /> We will use and enhance our communications tools to build more interest in <br /> the South Bend story, centered on an upgrade of the South Bend ON web site <br /> and E-newsletter to serve both local and non-local interests, and as the home <br /> of news stories and other information materials as well as an interactive site ' <br /> for a new initiative to bring local residents and leaders into a brand <br /> ambassador program for the city. <br /> Strategy#2: Market the Park ' <br /> i <br /> � <br /> � <br /> We will work with the City and others to support business plans to attract � <br /> private sector investment in Ignition Park, including an upgrade to the current � <br /> IgnitionPark.Com web site, and the development of marketing materials as " <br /> may be required in the new business plan for the park and the "Michiana Tech � <br /> Connect" initiative as it pertains to Ignition Park or other development sites in I <br /> South Bend. � <br /> i <br /> i <br /> i <br /> � <br /> � <br /> � <br /> i <br /> i <br /> - 17 - � <br /> � <br /> � <br />