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The Challen�e <br /> The challenge facing the City of South Bend at this point in its history is no <br /> longer whether to embrace the advent of the new knowledge economy as the <br /> key to the community's growth and well-being. The question is how best to <br /> build on the momentum that has been gained and sustain the commitment to <br /> putting South Bend in the forefront of inetropolitan areas whose talent, <br /> resources and intellectual assets are fully invested in achieving the benefits of <br /> the knowledge economy. <br /> With the recent developments in and around Ignition Park, matched by the <br /> continued emergence of Notre Dame's research prowess and Innovation <br /> Park's success in supporting research-based business concepts, the question is <br /> what can we do to build on this momentum gained so far, and how can we <br /> best advance a brand positioning of South Bend that stimulates continued <br /> economic growth. <br /> On the following pages, we address that question, based on our own <br /> experience and expertise in explaining the complexities and benefits of <br /> academic research and new technologies, as well as our work over the past <br /> two-plus years addressing the challenges of repositioning South Bend from its <br /> historical past as a manufacturing center into a new hub of research and <br /> innovation in the increasingly competitive landscape of the 215t Century's <br /> knowledge economy. <br /> - 12 - <br />