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The Morris Performing Arts Center Abstract Results of this study found the total indirect economic impact of the Morris to be at least $5.9 million, given an anticipated attendance of 165,000 in 2007. This ^venerates veer e'2C2 nnn in (+also tqv rn`�nnl orl,4 r, WJJ ✓,VVV 111 0 VJ tAl1 1 V Y Vl 411 .1 significantly contributes to the economic lifeblood of local businesses. Executive Summary The Morris Performing Arts Center is located in the heart of downtown South Bend, Indiana. It is home to the Broadway ThPatPr L.eag�lP; the So�?th Rend Symphony QrchPstra; and the Southold Dance Theater. The Morris is also the owner of the Palais Royale, South Bend's premier banquet facility. The Morris is a strategic component in the promotion of tourism and economic development and the general revival of the downtown South Bend area. The Morris Performing Arts Center requested Professor Jerome L. McElroy to examine the feasibility of producing an updated and expanded economic impact study based on the 2004 work by the Graduate Sch�oyyol of Management, University of Dallas. He then 'di``r/ected my llLZ V1ident study to detel^11i11e the potential indirect eV011oml^ imp4Vt of the i`i l�1r111J Vll 1VV41 businesses. My approach was to survey patrons of the Morris Performing Arts CVenter (PAC), local businesses, and patrons of the Palais Royale. Rcsuits of this study found the total indirect economic linpacit of the Morris to be at least $5.9 million, given an anticipated attendance of 165,000 in 2007. This generates over $353,000 in sales tax revenue and significantly contributes to the economic lifeblood of local businesses. urvey results showed patrons the Niorris PAC, excluding the cost of awl nission, have a $5,563,800 million indirect economic impact on the local business community. These findings are based on an expected attendance of 165,000 guests in 2007 (ticketed and non - ticketed events — paid and complementary attendance). A breakdown of total spending by category is included in Figure 1. The Morris projects $19,000 to be spent by `runners,' (on -hand staffing of performers who run to pick up necessities, such as food, dry cleaning, office supplies, etc.) in 2007. This is based on an average 19 runners in 2006 and an average spending of $1000 per runner. The Morris also provided information on performing groups which utilize overnight accommodations. The average number of performing groups which utilize hotels is 31. The average number of rooms used by each show is four, and at a mean cost of $89 /room, this is $11,036 additional spending in relation to Morris events. In 2007, the Palais Royale estimates the sale of $290,000.00 in food and beverages obtained from local venders during the year's events. This amount summed with the $5.6 million projected spending by Morris patrons, the $19,000 spent by runners, and the estimated $11,036 spent on hotels by performing groups equals a total projected indirect economic impact of $5,883,836 generating $353,030.16 in sales tax revenue.