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~u~,ton~ <br />IDentifyingCustomers SOUth BenCl, IN: CommunitylD Proposal <br />week's worth of 1 staff person's time (mine). Probably the most difficult process was <br />deciding the beginning point for the analysis. We were hypersensitive about favoritism <br />among competing sites. <br />After the analysis was complete, was it easy to set up appointments w ith the identified <br />retailers/restaurateurs? <br />I have found that it's never easy to set up appointments with retailers/restaurateurs. In <br />my experience, it is more important to support the developer(s) who are working in your <br />community. For example, General Growth (the leasing agent for our mall and one of the <br />largest retail management companies in the world) can get an appointment when a <br />municipality cannot. The Buxton letter and data "greased the skids" for these meetings. <br />GGP and I tag teamed the tenants. The tenant received individual letters from both GGP <br />and 1. When they arrived, they said they had never heard of Kingsport, Tennessee and <br />now they hear about it every time they turn around. That is the power of t1Te Buxton <br />data. "Top of mind" name recognition that opens doors for your developers to be <br />successful. GGP is just one example. <br />Were you satisfied with the team members that were assigned to your community? <br />Yes, theta were great. They were very patient acid helpfill. As I said, they really helped us <br />wit11 a reality check without making tts feel dumb! <br />Have you used SCOUT and is it easy to produce documents? <br />Yes acid yes. I have also used it for non -retail projects. For example, we are siting an <br />aquatic facility and I used some of the demographics in that site selection process. <br />Were there any other hidden fees? <br />Not that I recall. We were pretty skeptical, so we scrutinized greatly. We were not <br />disappointed. <br />If you were to do it all over again, would you still contract with Buxton? <br />Absoluteh/. I have been veri/ pleased. <br />29 <br />