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1111i"11,1H NO IRS <br />Cvcescommence with xPlanning phase, where the wish list items for inclusion imthat cycle <br />are identified from the inventory ofoutstanding action items. The Development phase <br />commences nnthe current spr|nt'swish list items. Data isaggregated from the completed work <br />activities to i'nform a Learning phase whereby the hypothesis statements are either validated or <br />inwaUidated. Lastly, the Transfer phase communicates learmingsto stakeholders on the <br />marketing and sales teams tohelp improve overall processes and approach. Each Sprint cycle <br />contains Plan, Develop, Learn and Transfer phases. <br />m Performance ofcontrol sample vs. <br />goals sought 6vvariation <br />• Additional data or research as <br />needed <br />• Brainstorm * update wish list <br />v Impact, effort, metrics, completion <br />• Prioritize sprint cycle <br />DEVELOP PHASE <br />• Implement sprint activities <br />m Collaborate on completing tasks <br />• Setup validation tracking <br />m Develop marketing campaign (where <br />apprmpriate,tmdrive users tothe <br />changes that have been made) <br />LEARNING PHASE <br />0 Rum experiment <br />• Review data <br />• Validate orinvalidate assumptions <br />• Report om|earnimgm <br />owl mulautrimi <br />• Transfer what was learned to <br />improve marketing and sales <br />• Create recommendations <br />m Educate other teams <br />@2.018 Pathfinders I All Rights Reserved. <br />