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4.2 Client Data: The parties agree that the Data is and will remain the property of Client and/or Client's TPA. SEMMA <br />shall not share, sell, or otherwise give to any third party person or organization the Data without the prior written consent of <br />Client, except as expressly provided herein. Client agrees that SEMMA may use all of the Data alone or in combination with <br />other data and other third -party data sources, provided any such use is in compliance with MPAA and the BAA. <br />5. Confidentiality <br />5.1 Confidential Information. <br />5.1.1 The parties acknowledge that each party may disclose, deliver or give access to the other party (the <br />"Disclosing Party" and the "Receiving Party," respectively) information, data or materials, in either <br />tangible or intangible form, that are trade secrets of, or proprietary and confidential to, the Disclosing Party, <br />including without limitation: (i) Client Data; (ii) Client Materials; (iii) SEMMA Materials; (iv) the <br />Reports; (v) all information communicated to it by the other party and identified as confidential; (vi) all <br />information that is not generally known to the public and at the time of disclosure and is identified as, or <br />would reasonably be understood by that party to be, proprietary or confidential, and that the party (or its <br />contractors or agents) observes or learns in connection with this Agreement; and (iv) this Agreement <br />(collectively, the "Confidential Information"). <br />5.1.2 Except as expressly stated in this Agreement, the Receiving Party shall protect Confidential Information <br />received hereunder with the same degree of care as it exercises for its own information of like kind (in no <br />case less than reasonable care in accordance with professional standards) and shall not use the Confidential <br />Information except as necessary to fulfill its obligations under this Agreement. Except as expressly stated <br />in this Agreement, the Receiving Party shall not disclose the Confidential Information to any third party <br />during the Term or thereafter without the Disclosing Parry's express written consent in each instance. <br />Access to and use of any Confidential Information shall be restricted to those employees and persons <br />within a party's organization with known discretion and with a need to use the information to perform such <br />parry's obligations under this Agreement, The Receiving Party will promptly report to the Disclosing Party <br />any breaches in confidentiality that may materially affect the Disclosing Party and specify the corrective <br />action taken. <br />5.1.3 All Confidential Information will remain the exclusive property of the Disclosing Party. Confidential <br />Information does not include information that: (i) is already known by the Receiving Party prior to <br />disclosure by the Disclosing Party; (ii) is independently developed by the Receiving Party without the use <br />of the Confidential Information; (iii) is publicly known or becomes publicly known through no breach of <br />this Agreement by the Receiving Party; (iv) is independently obtained from a third party under no duty of <br />confidentiality to the Disclosing Party; or (d) is required to be disclosed in a judicial or administrative <br />proceeding after all reasonable legal remedies for maintaining such Confidential Information in confidence <br />have been exhausted and so long as the receiving Party notifies the disclosing Party a reasonable time prior <br />to disclosure and discloses the minimum amount of Confidential Information required by law. <br />5.1.4 The parties hereto acknowledge that some information, which would otherwise be considered Confidential <br />under this Agreement, may be disclosed by Client if a third party submits a valid APRA request to Client. <br />Any information produced by Client under an APRA request shall not be considered to be a violation of the <br />Confidentiality provision of this Agreement. <br />5.2 Return of Materials. At the Disclosing Party's written request upon expiration or termination of this Agreement, <br />each party shall return, or if return is not feasible, destroy and certify to such destruction in writing, all Confidential <br />Information and proprietary materials of the other party and all copies and embodiments thereof in its possession. <br />Notwithstanding the foregoing, the Receiving Party may retain copies of the Confidential Information for archival purposes, <br />as otherwise required by law or that is already included in the Reports. <br />6. Term and Termination <br />6.1 Term. Unless terminated earlier in accordance with this Article 6, this Agreement shall commence as of the <br />Effective Date and shall continue in effect until April 30s1, 2018 (the "Initial Term"). This Agreement shall be automatically <br />renewed for successive one-year terms (the Initial Term and any renewal terms collectively, the "Term"). <br />