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<br />City of South Bend <br />Redevelopment Commission <br />PHASE 3 ACTIVITIES WITH THE BLUE WATERS GROUP <br />May 7, 2010 <br /> <br /> <br />Staff request approval of a third phase of a contract with The Blue Waters Group for marketing consultation and <br />communications services in support of Ignition Park and related economic development activity. We are <br />seeking approval of a contract not to exceed $430,000. This would bring the three-year total to $1.2 million, as <br />first proposed to the Redevelopment Commission in 2008, <br /> <br />Phase 3 would begin June 1, 2010, and continue through Jan. 31, 2011. <br /> <br />The primary communications objectives are: <br />? <br /> <br />Build local awareness of, and participation in, tech transformation in South Bend. <br />? <br /> <br />Build, state and national awareness of tech transformation in South Bend <br />? <br /> <br />Engage media <br />? <br /> <br />Build local identity of Ignition Park <br />? <br /> <br />Increase communication about economic development activity in South Bend <br />? <br /> <br />Provide business-friendly resources and activities <br />? <br /> <br />Create capacity to respond to emerging opportunities and new development strategies <br /> <br />Activities will be divided over three areas: <br /> <br /> <br />1.Continuation of existing efforts at existing funding levels: Ongoing billboard advertising, updates to <br />IgnitionPark.com, public-affairs management and measurements to evaluate progress. <br /> <br />2.Enhancing existing efforts: Increase frequency and circulation of South Bend ON e-newsletter, creation <br />of additional support materials targeted at key audiences. <br /> <br />3.New efforts: Increased engagement with statewide business media as well as local companies and <br />opinion leaders; collaboration in community partnerships to communicate about economic opportunity <br />through tech transfer. <br /> <br /> <br /> <br />