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HomeMy WebLinkAboutVPA Stat Q4 2019VPA Q4 | December 19, 2019 Highlights My SB Parks & Trails Update •$60 million planned investment in South Bend parks, $38 million invested to date •19 neighborhood parks upgraded •Howard Park Opening Nov. 29 •Map of My SB Parks & Trails projects Marketing Structure •Restructuring of Experience Division •Remaining agile in marketing structure •Experience Division decentralized and specialists assigned to other divisions •New Process VPA Team •Sends marketing request to internal team member Marketing Specialist •Creates marketing materials based on knowledge of VPA brand, past team events, etc. Marketing Specialist •Sends marketing materials to VPA team Marketing Structure Clarifying questions, learning more about the team/event Answers, further questions Ideal Process Actual Process VPA Team •VPA team sends Experience team marketing request Experience Division •Assigns staff to complete marketing request Experience Division •Sends marketing materials to VPA team VPA Team •VPA team sends Experience team marketing request Experience Division •Assigns staff to complete marketing request Experience Division •Completes marketing materials Experience Division •Sends marketing materials to VPA Team Chief Development Officer •Restructuring Deputy Director role to focus on fundraising •This has yielded over $3 million in new grants and private contributions in the past year •Created infrastructure for online donations $479,500 72% $7,510 5% $4,438 1% $130,000 19% $19,728.00, 3% TOTAL RAISED: $655,775.53 Naming Rights Commemorative Skate-it-Forward Grants Second City Fundraiser Howard Park Fundraising Progress •Naming Rights Sold: •Zamboni•Interactive Water Feature•Community Room (2 of 3)•Fire Pits (2 of 2)•North Event Lawn•Howard Park Commons•EverBright•Playground Entrance •Naming Rights Pending:•South Event Lawn•Community Rooms (1 of 3)•Playground Mural•Renaturalized Area Boomer •Boomer has made 25 appearances – spending around 98 hours in the community with an attendance of at least 16,000 people. •Link to Dashboard Boomer •Surveys were conducted at Harrison School and Marshall School during the Boomin' Parks Tour and there were a total of 57 responses. •Net Promoter Score = 61 (Great) •80% of respondents strongly or somewhat agreed with the statement "Today I learned something new about resources in our community." •69% of respondents agreed "a great deal" or "a lot" with the statement "Today's event improved how I feel about my neighborhood." •Link to Dashboard Current Projects Parks Health Dashboard User Testing •Feedback: •Confusion on scoring method •Confusion on definition of scoring categories •Too many pages •People understood the point of the dashboard once I talked them through it •Considerations: •This is a primarily internal tool, but one that we want the public to be able to look at and understand Updated Dashboard •Improvements •Adding more context –not a tool to determine what park to go to or to find events •Make scoring less confusing •Link to dashboard •Previous dashboard •Updated dashboard •What Works Cities case study •WWC is visiting at the end of January Next Steps Parks Health Dashboard Timeline •December 2019 •Launch of SB Build With online recruiting •January 2020 •Possible addition of new data•User testing –VPA Committees •February 2020•Plan for launch –home on website, advertising plan, etc. •March 2020•Final version of public dashboard, approved by VPA •April 2020•Launch of public dashboard •May 2020 and beyond•Continued improvements, additional information Launch •Public Version 1.0 •Link to PowerBI dashboard on VPA website •Ideal Public Version •Embedded on each park's page on VPA site –would give more context to the purpose of the dashboard •Would be included as a part of a complete picture of the park –including events, map, etc. •Would most likely require work with vendor Current Projects Recreation Surveys Recreation Surveys Current State •Survey on Contact Us page of VPA website •Long, with many branches •Scope: for special events, programs, and facilities •Surveys for MPAC shows, some events Proposed State •Survey on Contact Us page of VPA website •New Scope: For VPA "fixtures" -places and programs •Good for: feedback with a targeted audience (breadth < depth) •Introduction of SMS surveys •New Scope: For VPA events •Good for: Fast feedback (breadth > depth) •Low barrier to entry; ability to reach more people than a staff member with a tablet •Surveys must be short as questions come one at a time Goals of New Survey Structure •Emphasis on making data-based decisions •Park Health Dashboard in Facilities & Grounds, Recreation Survey Dashboard in Recreation •Every resident, every year •Learning more about our users, but also learn about who we might be missing •Targeted feedback •Faster feedback on events •Good data that's easy to analyze •Build on the work that's been done with the Recreation program audit Recreation Surveys Topic Tool Feedback Distribution Events -one-time program with large audience (Howard Park Opening, Best Week Ever events) SMS •Net promoter score •Favorite features •How did you find out about this event Advertising at the event with the text in number Classes -ongoing program with consistent participants (Fitness Classes) Web survey, paper survey •Net promoter score •Staff knowledge •How did you find out about this class Paper in the classroom, link in a thank you/confirmation email Programs -short term program with changing participants (summer camps) web survey, paper survey •Net promoter score •Staff knowledge •How did you find out about this class Link in a thank you/confirmation email Next Steps Recreation Surveys Learning about our survey - takers •Ideally, we want to know as much as we can about the people taking the survey and be able to link responses between surveys •This would allow us to find more trends –like people who often go to x class also like y event, or people who went to y event are more likely to attend z program •This would help us better track the level of our outreach across age groups, neighborhoods, etc. •Considerations: •Privacy Policy/Data Sharing Policy –in development between I&T and Legal •Length of survey •Limitations of survey platform Implementation •Visualization of Recreation Program audit and including surveys as an extension of that dashboard •Implementation •We want to remain agile with this strategy and change survey length, delivery method, or tool based on response level Potential Projects Economic Impact Study Economic Impact Study •Summary •Using outside partners, VPA would like to measure the financial impact of parks, events, and programming on the local economy. •Goals •Justify recent and continued investment in parks •Learn more about how parks & events fit into and impact the local economy •Use data to make decisions about where to host events, programming •Assist grant and awards applications Economic Impact Study Event Impact Construction Impact Investment Impact Event Impact •Measuring the impact of one-off events •Chamber of Commerce has a formula for measuring economic impact of events •Pro: easy and turn-key•Con: less actionable, less detailed•Result: we get data for press releases •Partnerships for more granule,transactional data (Example Chicago Blues Fest & Mastercard)•Pro: more nuanced understanding of how money flows through different sectors and geographies during different types of events•Con: data sharing complexities•Result: data can point to better decisions, new programs (ex: DTSB) •Can be used for events like MPAC shows, e-sports events,parks events, ND Football weekends, etc. Construction Impact •Impact of construction in parks •Chamber of Commerce has a formula •Library and Potawatomi Zoo have done similar studies recently •Library used Chamber of Commerce formula to show impact of main branch renovation •Potawatomi Zoo used a zoo-specific firm for their main entrance renovation Investment Impact •Measuring the impact of permanent or semi- permanent VPA fixtures in South Bend •$60 million planned investment through My SB Parks & Trails •Our plan is to work with academic institution to study property values, etc. and develop formula to predict impact of future investments Potential Projects Youth Programming Coordinator Youth Programming Coordinator •This position is meant to coordinate VPA youth employment •VPA Youth Employment Program •Focusing on high potential, potentially at-risk youth who may not be familiar with SBVPA •Being intentional about jobs we already have •Half is the summer job, half is learning soft skills, leadership skills, speakers •Youth Task Force will fall under this position’s responsibilities Youth Programming Coordinator –peer cities •Chicago •For young adults ages 14-24 •Serves over 31,000 youth annually •Partner with other city departments & nonprofits such as Lincoln Park Zoo, Chicago Public Schools, Chicago Public Library,and Chicago Housing Authority •St. Louis •Over 2,000 youth applied for 739 jobs in 2018 •Measuring the effectiveness of the program –95% felt better prepared to look for a job due to improved confidence and skills,94% felt they would be better workers in future jobs after this Youth Programming Coordinator •Potential impact study of position as a 2020 SB Stat topic •If you participated in SBVPA's youth job program are you more or less likely to graduate, enter a trade school, get suspended, etc.? •SBCSC has this data and would share with us •Boys and Girls Club does a similar study Celebrating Our Values Centralized mowing •Continuing to drive down VPA response times to Code Grass Citations- •2016: 14.2 days •2017: 11.9 days •2018: 10.5 days •2019: 7.2 days •2020: 5 Day Target •Achieved through a continued refinement w/ Code Processes as well as refining deployment logistics with VPA crews. Ice skating has brought in more revenue in the first week and a half of operation the entire last season of the old rink.