HomeMy WebLinkAboutExperience Divison Report-8.2018EXPERIENCE DIVISION - AUGUST 2018
Events
Total resident engagements through event attendance in October: 1,050
Summer Concert Series – FREE
Chris Wilson Pavilion, Potawatomi Park
The Summer Concert Series ended on Sunday, August 26, after 10 concerts. The main demographic of
this series is seniors, ages 50+. The concert series has a high loyalty rate; a majority of the crowd come
out every Sunday to enjoy the concerts. The concert series also has a high attendee satisfaction rate.
Surveys were not collected but a staff member was present at every concert to field questions and note
possible changes for future concerts. The most common comment was that the concert was too short at
only one hour, with the suggested time being 1.5 – 2-hour concerts. Additionally, many people asked
about the status of Seitz Park, and were excited for a concert series to begin again at that location after
construction is complete.
Date Performers Fee Attendance Staff Planning Staff On-Site
8-5 The Valleyaires $300 200 people 1 hour 2 hours
8-12 PT and the Cruisers $350 300 people 1 hour 3 hours
8-19 Soul Funkshun $400 300 people 1 hour 3 hours
8-26 Van Dkye Review $350 200 people 1 hour 3 hours
TOTAL 4 concerts $1400 1000 people 4 hours 11 hours
Impact drivers met: SOCIAL EQUITY, NEIGHBORHOOD & ECONOMIC IMPACT, HEALTH & WELLNESS
Children’s Arts in the Park Series – FREE
Chris Wilson Pavilion, Potawatomi Park
Children’s Arts in the Park was successful overall this summer with record attendance in June and July. The final
Arts in the Park program was cancelled due to the weather, and it was not rescheduled due to school being back in
session. These programs have a high loyalty rate and high attendee satisfaction. The events team collected surveys
at two of the series dates to gauge interest and gather community feedback which will be evaluated for future
programs. In August, $200 was paid to Mr. Dan for his performance. There was no revenue or sponsor for this
series.
Date Performers Fee Attendance Staff Planning Staff On-Site
8-9 Mr. Dan the Music Man $200 50 people 1 hour 3 hours
8-16 cancelled
TOTAL $200 50 people 1 hours 3 hours
Impact drivers met: SOCIAL EQUITY, NEIGHBORHOOD & ECONOMIC IMPACT, HEALTH & WELLNESS
ADDITIONAL EVENTS:
• September 13, 2018 – Kelly Park Ribbon Cutting Ceremony
• September 14, 2018 – FLASHBACK FRIDAY Free Public event at Elbel Golf Course
UPCOMING EVENTS:
• December 7, 2018 – Tree Lighting Ceremony in DTSB
Development
Volunteers engaged: 127
Value earned through volunteer efforts: $20,510
Gifts: 2 pledges valued at an estimated $10,000
Total community members engaged through 22 outreach meetings: 785
Value of VPA donations made to community partners: $315
Marketing
Fall/Winter 2018-19 Spark Magazine and InfoGuide production complete
Printed for distribution: 7,000 Spark magazines, 20,000 InfoGuides
Total Reach across our 14 Facebook pages: 60,204
001.Total Impressions across our 2 Twitter accounts: 5,041
Instagram followers across our 3 accounts: 2,040
Total Earned Media Value $36,081.23