HomeMy WebLinkAbout6F(3B)If you want to succeed you should strike out on new paths, rather
than travel the worn paths of accepted success.
-John D. Rockefeller
South Bend is creating a new path forward, a path into the
future, a path to innovation
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development must be built around the
following concepts:
• Market Demand - What does business want?
• Inherent skills / Differentiators - What does South Bend have
to offer?
• Competitive Advantages - How do we beat those with
similar offerings?
• Focused Activities - Targeting those industries we have the
best chance to win with and creating sound reasons for
businesses to locate here.
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nition Park Strategic Plan
Economic Benefits to South Ben
Why Graham Allen
Generally focused on Designed to advance Growth out of an initial
University efforts. specific research tenant / industry that
initiatives. was likely already
located in the area.
and Investors Businesses
Targeted Measureable
Industries Defined Advantages Success
• Founded in the 1960's it was once
one of the poorest regions of the
Southeast and is now one of the
wealthiest.
• The economic impact is $2.8 billion
in capital investment and $2.7
billion in annual payroll
• A strength of the park is its diverse
industry mix
Understanding Research, Science. and Technology Parks:
Global Best Practices 2009
• Present an overall development concept for Ignition Park
with a mission statement and a five -year vision that puts
the community on the same page.
• Conduct additional research into high potential clusters
identified in the Feasibility Study.
• Define USP: Unique Selling Proposition.
Identify service offerings that will attract and support
existing businesses, entrepreneurs, and local educational
institutions, while helping to offset operating costs.
• Address areas such as facilities and grounds
development, client and anchor tenant relationships,
and community partnership opportunities.
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• Develop a management and staffing strategy for potential park
employees and leadership.
• Create a plan for how to best market Ignition Park on a local,
regional, and national level
• Address issues related to pricing and promotion of service
offerings.
• Identify competitors and compare to peer technology parks.
• Identify competitive advantages and develop differentiation
strategy.
• Identify potential risks to implementation of the plan and explore
strategies to mitigating the risk.
• Develop strategic priorities, measurable goals, tactics, and
indicators of success.
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expansion of
existing sectors,
and a clear,
direct focus for
economic
development
activities.
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A 2007 report entitled
"Characteristics and
Trends in North American
Research Parks" stated
every 1 research /
technology park job
generated an additional
2.5 ancillary jobs.
Yoar
Q Numtwr of Jobs _ Wmber of Protoclod Jobs A-- °-- Numbor of Rd0 Firms
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Final in May 2011 I Final in August 2011
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Thank you
Questions?