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B. Key Market Conclusions and Recommendations <br />Based of this real estate market overview, we have reached several preliminary conclusions <br />regarding the study area's key revitalization opportunities and constraints. During later phases <br />of this assignment, these market-related conclusions will be combined with other factors <br />affecting the area such as its physical condition and layout to develop an overall revitalization <br />strategy. The key market conclusions are as follows: <br />Residential Market <br />o The real estate category with the strongest potential is residential real estate. <br />The study area is very attractive for low- and moderate-income families <br />seeking to purchase a first home. The area is also attractive for low- and <br />moderate-income renters. <br />o Further investments in both renter- and owner-occupied housing <br />rehabilitation would benefit the area by making the area more attractive and <br />preserving the housing stock. -Given the incomes of area owner-occupants <br />and renters, continued availability and possible expansion of public <br />rehabilitation financing programs will be needed to encourage housing <br />rehabilitation. <br />o Within the study area's historic district, investment continues in substantial <br />housing improvements. Encouragement of housing rehabilitation by young <br />families seeking affordable older homes will further stabilize the Near <br />Westside Neighborhood and strengthen the demand for resales of renovated <br />homes. <br />o The feasibility of building new rental or owner-occupied housing in the <br />study area is limited. Given local construction costs, it is unlikely that new <br />housing can be built with acceptable sales prices or rent levels unless major <br />public subsidies are provided. New market-rate units with rents or purchase <br />prices adequate to cover all development costs would not be marketable in <br />the study area in the near future. <br />2. Retail Market <br />o Retail development potential in new or rehabilitated buildings within the <br />study area exists primarily along major'' thoroughfares such as Lincolnway <br />and Western Avenue. There is little support for additional retail <br />establishments in the study area's former commercial concentrations along <br />Washington and Chapin streets. <br />• <br />5 <br />