Laserfiche WebLink
South Bend Redevelopment Commission <br />Regular Meeting-April 17, ?009 <br />quality of life; outdoor sports, including <br />kayaking; rich cultural offerings; Noh-e <br />Dame athletics; and our proximity to <br />Chicago and Michiana vacation spots. <br />The Blue Waters Group have created a brand <br />and identity for the new Sample Street <br />technology park (Ignition Park), leveraged <br />the above mentioned technology assets to <br />promote Ignition Park, engaged South <br />Bend"s residents and businesses in the <br />process through the naming contest, launched <br />a ban-age of media releases ,posted those <br />news releases on 130 Websites in major <br />markets including AP, Reuters, Forbes, Wall <br />Street Journal and popular tech Websites, and <br />begun developing a marketing brochure and <br />mass mail piece. <br />Mr. Strickler noted that in order to gauge the <br />effectiveness of their marketing strategies to <br />date, they sui-~~eyed South Bend residents <br />through a professional survey and found that <br />43.8% feel Ignition Park is important or very <br />important to South Bend's future and <br />economy; 61.4% feel Innovation Park is <br />important or very important to South Bend's <br />future and economy; 79% feel the Notre <br />Dame-city relationship is beneficial to the <br />area's economy: over 69% felt MIND is <br />positive for the city's future and economy: <br />and 65.5% were optimistic about South <br />Bend's future. 26.5% were pessimistic about <br />South Bend's future. <br />Blue Waters Group's long range goals in <br />phase two are (1) to reaffirm South Bend as a <br />desirable place to live and work-a place with <br />tremendous opportunity and a high quality of <br />life and (2) to promote South Bend and its <br />new Ignition Park with connections to a <br />Notre Dame, MIND and Innovation Park, as <br />9 <br />