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South Bend Fire Department <br />® 2014 Strategic Plan <br />Goal 3: Increase our Community Outreach <br />Objective 3A <br />. <br />Promote SBFD to media outlets and community. <br />Timeframe <br />2014 and continuing <br />• Establish a single PIO for the SBFD. <br />Critical Tasks <br />• Provide proper training for PIO. <br />Critical Tasks <br />• Create a partnership with the various media outlets. <br />Critical Tasks <br />• Create a monthly Public Service Announcement (PSA). <br />• Establish key contacts in a variety of organizations and businesses. <br />• Promote the use of our Social Media outlets. <br />Objective 3B <br />Create and disperse customer surveys to engage community feedback <br />and in nt. <br />Timeframe <br />2015 <br />• Place an EMS focus survey to be included with the billing. <br />Critical Tasks <br />• Create and disperse an annual survey to the community to evaluate <br />their priorities and fears for the SBFD. <br />Objective 3C <br />Create a community outreach plan to encompass diversity recruitment, <br />marketing the SBFD and involve neighborhood associations. <br />Timeframe <br />2014 <br />• Identify specific organizations that wish to be involved with SBFD in <br />an active basis. <br />• Become involved with job fairs and college recruitment programs. <br />Critical Tasks <br />• Market the variety of opportunities the SBFD offers in various <br />specialties. <br />• Create a cadet program within SBCSC <br />Page 14 of 18 <br />