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South Bend Redevelopment Commission <br />Re<~ular Meetin~~-October 17. 2008 <br />6. NE~~' 6USINESS (COnT.) <br />C. Airport Economic Development Area <br />(4) continued... <br />potential competitors seeking to recruit <br />similar economic development. <br />• Creating a marketing plan and <br />branding/identity campaign for the <br />Sample Street site. <br />• Initiating a national free media campaign <br />to hi~zhlieht South Bends economic- <br />developmenl opportw~ities. <br />Strengthening the city's web site and <br />producing collateral materials for use in <br />this effort. <br />Conducting pre-tests regarding <br />perceptions of South Bcnd in a variety of <br />target audiences. <br />Staff intend at a later date to seek <br />authorization for a second phase in 2009 and <br />a third phase in 2010 and beyond. Priorities <br />in those phases include developing a <br />branding campaign for South Bcnd based on <br />its strengths, creating a recruitment campaign <br />for potential firms and producing media in <br />support of those efforts. Total cost for all <br />three phases is estimated at Sl? million. <br />South Bcnd native Pan-ick Strickler lounded <br />The Blue Waters Group Inc. in 2005 to <br />provide communications strategics and <br />seiti~ices to research-based businesses. <br />universities and or~~anizations. The firm <br />includes a team of senior ~~-ritcrs ~~ith deep <br />experience in relating the ways academic <br />research and tcchnolo<~v arc transformed into <br />nevi businesses that benefit society and <br />strcn~~then the economy. Blue Waters Croup <br />6 <br />