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South Bcnd Redevelopment Commission <br />Regular Meeting October 17. 2008 <br />6. NE~~ BUSILESS (COLT.) <br />C. Airport Economic De~~elopment Area <br />(4) conTinued... <br />~~~ith Project Future. Mr. McMahon asked <br />Mr. Strickler tax help in identitying someone <br />~~~ho could provide the sen-ices South Bcnd <br />needed. Ultimately. ~~,~e felt the B{uc ~~~atcrs <br />Group was the best qualitied. There was no <br />hid process. And. Project Future, the <br />University of i~otre Dame and the city all felt <br />it would be bcnet3cial to use the same <br />consultant to provide a uniticd message. We <br />hope to eventually have a uniticd contract <br />with all parties. but the cite didn~t want to <br />~~~ait f~~r that to be developed before getting <br />to work. <br />Mr. Strickler noted that he did not come to <br />South Bcnd looking for business. The Blue <br />Waters Group is very busy. Pat McMahon <br />called him and asked his best counsel on how <br />to approach this. Also. he doesn~t kno~~ <br />anyone else in the counUy that does ghat <br />Blue Waters Group does. It is not a public <br />relations fiirm. Thev are serious writers ~~~ho <br />are deeply experienced in technology and <br />science. <br />South Bcnd needs really good collateral to go <br />to the market ~i~ith and explain itself. South <br />Bend needs a much more proactiec Web <br />presence, explaining its story. It needs either <br />secondary or primacy research, qualitative <br />and quantitative. relative to deeply held <br />beliefs in the community and in the tar~~el <br />markets. <br />Ms. Jones asked if the funds to pay Blue <br />Waters Group are from the funds committed <br />12 <br />