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Retail Frontage .\ �' <br /> i , r, <br /> SIDEWALK ZONES FOR AN ACTIVE It ' `� I " <br /> RETAIL FRONTAGE ! ti ( •I i' ' I�`� �1. �i, � � a <br /> The sidewalks in front of downtown retail can be broken : , 'II; <br /> ;! � <br /> into three parts'.the marketing zone,the clear zone,and t ; • <br /> l�1 If fi, I, r�, - �i <br /> y 1 ,aIR <br /> the landscape zone.The marketing zone offers space for .� 1 ,�i l +�i i i i '�. - , <br /> retailers to display signage or merchandise or for restaurants 9 f l ( M <br /> to locate outdoor seating.The clear zone must remain clear �� r 1' .', _ <br /> of any furniture or advertisements to allow for a clear flow of , i <br /> pedestrian traffic.The landscape zone protects the pedestrian , ` ! ) i �{ '+,- ,I ;• <br /> "._ f- <br /> from the street and moving traffic.Grated trees,landscaping, • ., •t, <br /> bioswales,and bike racks are appropriate in the landscape ,`4.4 a 1 'M ' <br /> zone. ►- ` f ti q <br /> 9 ' I' 11 <br /> a <br /> Essential elements for a successful retail frontage „ i }� LT. r <br /> QCanopies or awnings to provide shade and protection from �i ( a <br /> the elements ' � i . Z ii- I ;r,4 _ <br /> eTransparent glazing to allow visual connection into the �' t ' r, v ' ' i �_ I z <br /> ground floor spaces �i, ,..! ter ! `�. •�.,,, ,. <br /> 0 Tasteful and appropriately sized signage i 7 _oa <br /> Q Seating for outdoor dining(Can be Located in the Marketing , 1, 'y <br /> zone or landscape zone) l '- - A‘ A r. <br /> x�r <br /> 0 Benches for seating f 1 I'} - Y r • <br /> • ` <br /> Street trees(Can begrated or in planter beds) +` - , <br /> 0 <br /> .r . i.i. M Ni1 <br /> Individual storefront identity to break up the scale of the 'L .t 'i . ! (], .O 4 — <br /> 0 • <br /> pedestrian experience ' ; I, _. ` � <br /> r.8,...t <br /> 0 Movable planters - - ' _3 , • 4 4 ,ice �r, <br /> 11114 ;:k - 1 -4.-11 4. <br /> Marketing Zone Clear Zone landscape Zone -� <br /> 4 1 <br /> Movable&outdoor Remain Clear for Tree Pits,landscaping ' ' �_�`•*n <br /> furniture for retail uses pedestrians and public furniture ? <br /> Built Form&Design Standards 106 <br />