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Trade Area <br />Primary <br />Total' <br />Population <br />16,500 <br />258,400 <br />Income <br />$282 million <br />$3.8 billion <br />Grocery Spending <br />$34.8 million <br />$372 million <br />Restaurant Spending <br />$17.5 million <br />1 $276 million <br />These substantial spending potentials explain why aggressive <br />national chains have recently opened near the study area and <br />suggests that the picture for businesses along Portage Avenue <br />is far from gloomy. It led to an Action Plan that identifies ways to <br />take advantage of these markets by improving the appearance, <br />safety, and access to the corridor as well as letting customers <br />and potential new businesses know more aboutthe opportunities <br />available on Portage Avenue. <br />11997 South Bend -Mishawaka Market Data, South Bend <br />Tribune <br />Portage Avenue Corridor Revitalization Plan October 1999 Page 10 <br />