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Table of Contents <br />Introduction............................................................................................ 2 <br />SituationAudit......................................................................................... 4 <br />ExternalTrends..................................................................................... 5 <br />MarketAnalysis..................................................................................... 7 <br />Strengths, Weaknesses Opportunities and Threats........................................................ 12 <br />ActionPlan........................................................................................... 14 <br />Roles and Responsibilities .......................................................................... 15 <br />Appearance....................................................................................... 18 <br />Market Development................................................................................ 28 <br />