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Filed in Clerk's OfficE; <br /> MAY 1 0 2024 <br /> Bianca Tirado <br /> SPECIAL EVENTS City Clerk, South Bend, IN <br /> OVERVIEW: <br /> The special events team is the creative engine behind numerous engaging experiences that happen across South Bend <br /> throughout the year.When guests see the VPA brand attached to an event,they have come to expect a high level of <br /> detail and professionalism that creates memorable and exciting experiences for all to enjoy.Most notably,2023 saw the <br /> return of the historic Ethnic Festival in Fusion Fest.This event welcomed over 35,000 guests and brought together the <br /> most important aspects of our community:the people and their rich lives,stories,and cultures. <br /> KEY METRICS: <br /> 81+ 73,000+ 48 250+ <br /> FREE EVENTS FREE EVENT BOOMER COMMUNITY <br /> ATTENDEES APPEARANCES PARTNERS <br /> FEATURED EVENTS: : <br /> • <br /> • 2,500+Daddy Daughter and Mom �' <br /> Son Dance Attendees ��' <br /> • 1,200+Dia de los Muertos,2nd — ' / ' <br /> Annual Cultural Concert at the `�_ !� <br /> Morris' jl • i <br /> \ .0 - <br /> • 2,850+Summer Concert Seriesz �-- <br /> Attendees` f .� .3 c r r = <br /> • 2,000+Fridays by the Fountain k 4. %i F ? F '_ <br /> Attendees across 13 concerts' ti "�; to / �� i <br /> -7-,--. - i /• 2,000+Back to School Parade • s. girs /A , ' , �t.ti'$ ,, . �jY R �,; ,. <br /> Attendees' �>' Ir `. , :% ,w' ,�` ��� <br /> • 35,000+Fusion Fest Attendees* .i• 1r�� 1 �F <br /> on♦ - , . r11' :::' <br /> • 53 Local&Regional Food/Artisan .�� { \\ <br /> ITVendors&54 Stage Performers ' :'�` ��i �4- •* M� <br /> Featured at Fusion Fest • 1-3 � s^ 1 lit.. `-r,— <br /> AAsterisk used to indicate free events * <br /> . t \\,," <br /> U 2023 FUSION FEST AT HOWARD PARK <br />