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5. Why? What's the Payoff? <br />For the community... <br />C) tourist dollars <br />Will increase number of downtown tourists <br />by 20.309/9 initially <br />Chocolate Company can help market other <br />not - for -profit attractions and raise their <br />attendance 2 -5% <br />provides City with tangible evidence that <br />their commitment to tourism (ie. Hall of Fame) <br />has payoff <br />the South Berl Chocolate Company will become <br />.tor the city's number one attraction <br />5. Why? What's the Payoff? <br />For the community... <br />d) increase tax base in the East Bads <br />e) slow or stop office / retail migration to Edison Lakes <br />by creating market advantage <br />f) end the need for ccntimred city assistance with projects: <br />market will ensure profitability <br />5. Why? What's the Payoff? <br />For marketing and branding... <br />a) the community has bad difficulty and limited <br />success marketing the downtown <br />Why? It's not their job <br />We creed companies like the South Bend <br />Chocolate Company to help market city <br />b) community leaders have a major and real need to <br />market downtown, but the ultimate success of <br />marketing is by the private sector <br />23 <br />