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® a. Coordinate opening day w /Chocolate Company staff for downtown blitz <br />b. Grand Opening tours <br />c. Give -a ways <br />TOUR FEES: Charge for the tour will be between $3.00- $5.00, with discounts for <br />groups. This income will support better staffing and marketing of tours. <br />Income from Tour Fees- <br />1` year- $54,000490,000 <br />2nd'year- $60,000 4100,000 <br />3`d year- $66,000 4110,000 <br />4`h year- $69,000 4115,000 <br />We do not feel we lose any tours by charging a fee. We are currently one of the few free <br />attractions. <br />Most importantly, we estimate that our outlet/cafe sales will range from $500,000- <br />$700,000 per year. This compares to our 1998 outlet store sales, which was around <br />$140,000. <br />Finally, we will clearly be marketing the company better which will lead to more sales <br />overall. However, calculating this amount is too speculative to quantify. <br />FACTORY MOVE & TOUR FACILITY BUDGET <br />1. Exterior Signage $10,000- $25,000 <br />(We have two different types we're looking at) <br />2. Tour Facility <br />a. Theater <br />i. Large Video Wall $10,000 <br />ii. Treatments $5,000 <br />iii. Seats (benches) $5,000 <br />b. Multi -media Presentation $10,000 <br />c. New Floor Coverings $5,000 <br />3. Lobby (1S` floor) Build out <br />a. Computerized Reservation System $18,000425,000 <br />b. Phones $500 <br />c. New Floor Coverings $10,000 <br />d. Display Shelves $3,000 <br />e. Books, posters, apparel for store $10,000 <br />f. General Treatments $5,000 <br />4. Mezzanine Build out <br />