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Improving Corporate Image took the marketing issue a step further <br />by discussing not only the process of marketing, but some key <br />factors in successful marketing strategies. The most important <br />factor, according to the speakers, is to be consistent. Express <br />what you sell or do in everything that leaves the office. This <br />includes the logo, but is not limited to it. A logo should state <br />who you are and what you do, and should be easily recognizable as <br />yours. Use it on everything. Be creative in looking for and <br />reaching markets. Sell both your services and your people. <br />Take the time to know your business, your competitors, and your <br />market. <br />Certified Rehabilitation Issues discussed the standards for <br />receiving tax credits and provided examples of how-to and <br />how -not -to rehabilitate a building to receive tax credits. One <br />of the most interesting items discussed is the fact that a tax <br />credit project can be reviewed within 30 days in Indianapolis and <br />within 2 to 3 months at the National level office in <br />Philadelphia. <br />Selecting Historic Paint Colors, conducted by Kipp Normand, was <br />an interesting discussion of historic paint colors, and how to <br />analyze paint failure problems. Mr. Normand presented the <br />audience with a five -point system for determining appropriate <br />Paint colors, including one step which stated that just because a <br />building was painted a certain color at one time does not mean <br />that the current owners should adopt that color, even if they do <br />not like it. <br />Overall, the conference was very enlightening and well worth the <br />time and money expended. <br />