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South Bend Redevelopment Commission <br />Regular Meeting - July 16, 1993 <br />6. NEW BUSINESS (Cont.) <br />a. continued... <br />their exhibitry was not very good and it <br />was not well marketed. Its location is <br />odd. It would seem that being next to a <br />theme park would be positive. In this <br />case it was not. From a driving <br />perspective, it was beyond the theme <br />park. The theme park is an all day <br />attraction. The hall of fame was not <br />included in the gate price. Attractions <br />with a separate gate often do not do <br />well outside of theme parks. It was not <br />compatibly themed. <br />Ms. Auburn asked what the particular <br />APIN competitive advantages of this project <br />are over other competing attractions. <br />Mr. Martin responded that this is a one- <br />of -a -kind attraction. It is very <br />distinctive. As a one -of -a -kind, you can <br />pitch to your market without much <br />competition. It is an attraction that <br />appeals to a national market. South <br />Bend is located in the heart of football <br />territory. However, marketing must <br />emphasize that the hall of fame does not <br />represent Notre Dame exclusively or <br />particularly. <br />Mr. Horton noted that the City is <br />impressed with the analytical approach <br />of Economic Research Associates and <br />their conservative nature. <br />Mr. Martin noted that the report <br />contains a disclaimer which says they <br />-7- <br />