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C. Pjovam Plan <br />Introductory Discussion <br />The core of any Business Plan is found in answer to the question "what are <br />you going to do .... to sell .... to manufacture,... ?" In the case of the <br />performing arts, the question becomes "what are you going to present in <br />these buildings, on these stages ?" Once this question can be answered, then <br />the physical development of the buildings, the size and make up of the staff <br />to operate the program and the budget proformas can be planned and <br />developed. The physical development of the facilities, the management <br />plan and the recommended staff configuration, all will grow out of and be <br />informed by the Program Plan. <br />We are faced with three concerns in the development of a Program Plan: <br />1) What performing arts are available to us? 2} What will be the potential <br />market support? 3) What can we reasonably expect our facilities to house <br />by way of programming?- There is a fourth question also which has to do <br />with non - perfcrmance use or programming of the facilities. We wish to <br />design and construct these spaces in such a way as to encourage business, <br />civic, convention and non - traditional use of these spaces. <br />Theoretically, all of the performing arts are available to us. Some uses, <br />however, are quickly dismissed by applying standards of common sense <br />(water ballet, for example.) Others are not so easily dismissed when we <br />apply informed guesses as to what the future might bring in the performing <br />arts world. <br />Precisely because we do not know what the future might bring, we are <br />anxious that we not make recommendations and suggest program plans <br />which will so circumscribe the physical development and management that <br />growth, change and future new programming will be impossible. <br />- 11 - <br />