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Per Household Net Effective Buying Income <br />The per household net effective buying income <br />for the entire market in 1987 was $29,400. This <br />is reflective of a very upscale, quality market <br />area. <br />1987 Annual Retail Sales <br />Primary Market Area . . . . . $3,300,000,000 <br />Secondary Market Area . . . . $4,250,000,000 <br />This market area ranks 77th in the nation and <br />2nd behind Indianapolis in the State of Indiana. <br />- 10 - <br />