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B. S dith Bend/Michiana Market Profile <br />The performing arts are best marketed when they offer a wide variety of <br />experiences in a wide variety of venues. The "theatre district" concept, as a <br />marketing tool, has long been the driving force for audience development in cities <br />s ch as London, New York, Chicago, Nashville, and even in single facility, multi - <br />t eatre complexes such as the performing arts centers in Winston -Salem or Des <br />Dines. <br />he program variety which is made possible by providing a choice of stage and <br />ouse sizes under a single management and audience development thrust is, <br />arhaps, the best possible performing arts arrangement. To establish this program <br />ariety, we must understand the potential audience, hence a market profile. <br />he market area which we are considering in the development of this profile <br />onsists of those communities within two concentric circles, with South Bend at <br />ie center. These circles are described as having a radius of 25 miles (the primary <br />arket area) and of 40 miles (the secondary market area.) The following tables <br />iow us who is out there to be reached by a market thrust. Clearly, there are <br />efficient numbers in every age and income catagory to support the programming <br />!oposed in this report (See Section II C.) <br />-8- <br />