PSA – Event and Marketing Services for West Side South Bend Initiative - La Casa de Amistad, Inc.

Home Browse Search

2020 Scope of Services West Side South Bend (La Casa de Amistad) for the City of South Bend West Side South Bend, through its fiscal agent La Casa de Amistad, is pleased to again offer services to the City of South Bend by providing event, marketing, and related promotional tasks to the Department of Community Investment focused on the westside of South Bend. These services are designed to support the West Side Main Streets Initiative by continuing the growth and development of the west side, particularly Western Avenue and surrounding areas and small businesses and neighborhoods. PROJECT TASKS West Side South Bend will complete the tasks provided below. Project timeline: March 1 to December 31, 2020. Events and Activities Host eight monthly networking events, three signature events Host events to help local businesses network together Organize special event promotions (Holidays, Community Events) Organize "West Side Blooms" program to promote seasonal beautification projects, including sponsorships on flower pots, neighborhood clean-up activities and public art. Coordinate ribbon cutting events for business openings (forecasting 6 in 2020) Coordinate "Shop Small" efforts for Westside Businesses Coordinate with Westside Main Streets Team to share office and storage space at 2910 Western Ave.. Coordinate business development events: pop-up shops and business showcase events Coordinate community grants and initiatives with city departments and other nonprofits (Bloomberg Grant, Census, SB Wifi, Asphalt Art, etc.) Marketing and Public Relations Complete marketing activities via social media and share/retweet city media accounts when possible Serve as liaison between westside businesses and the Department of Community Investment Assist Community Investment and UEA with marketing of facade and other grant programs Issue news releases on business openings and expansions Advertise and promote attendance at public meetings Coordinate feedback meetings and community engagement around community projects Deliverables (to be provided to the City at the end of the contract period) Provide summary description of completed tasks and outcomes Submit attendance counts for events Provide number of ribbon cutting events held Share feedback from event attendees and businesses Provide photos and other media from events and activities. BUDGET & INVOICE DATES Upon presented invoices, West Side South Bend shall receive payments totaling $30,000, to be made in three installments on the approximate dates as follows: April 1, $14,000; August 1, $8,000; December 1, $8,000.