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aP � ` t Exurban P JD Markets Country Life and Near-In Location St. Charles, III. —A venture bet wee n a de- sign and planning firm and a eteran land developer is part of a growing number -of exurban Chicagoland P.U.D.s which combine open space anU country amenities through clustered housing, The Windings Villas of Fei son Creek. created by Idlehour Develop ent Co.,. a division of Selleg..Stevens. P terson and Flock, and The Branigar O ganization. community developers and marketing pros, is in the Fox River Vail v of Kane County. a beehive of develop nent activ- ity 40 miles from Chicago, n w.the.hot Chicagoland housing market. The development will have approxi- .ately 500 units, evenly divid d between single and multi - family housin . Housing will be clustered on 259 act s, with 37 acres reserved for nature walk, and riding trails, a fishing pond, clubhot ses, and a heated swimming pool. a t ! t t X. Occupancy has just begun in the dozen completed units of the first phase of 32 townhouses, priced from $45.000 to $51,000. There have been nine sales to date. The other 20 units in phase one are about 65 percent complete and future construction will proceed depending on sales. First Federal S &L of Aurora, which provided the construction loan of $1.1 million, will also make end financing available at variable rates. The Windings is a new working rela- tionship for each venturer. who has co- operated in development in several other ways in the past. SSPF has served major builder /developer clients in land plan- ning. architecture, interior design and landscape architecture. Now, in order to diversifv and retain total project control. SSPF has become a — .— -..a• ■ M I . THE WINDINGS .OF FER90N CREEK I t �! t* t� 6' 1r g,�• .r N k y J} J IIII I; I I li �i"��f ��iI�IR� Ili �Illlf V� I DELIBERATE DISBURSEMENT of town- house clusters was done to "humanize the environment." and cut down feeling of high density at The Windings P.U.D. First phase has 32 units in two clusters separat- ed by trees and topographic differentials. There will. be. some 500 units on 259 acres with 37 acres left open for nature walks and recreation facilities. Units are priced from $45,000 to $51.000 for two - bedroom ranch and two -story models. developer in its own right with the Idle- hour Co., a development subsidiary. SSPF has purchased 32 acres of the Win- dings' 259 from The Branigar Organiza- tion, with a gentlemen's agreement to purchase the rest. In return, Branigar will provide com- plete marketing services to SSPF: which has been retained as land planner for The Windings since 1969. "We're putting our money where our mouth has been in advice to others. We think our experience as a builder/de- NATURE DRAWS interest at The Wind- ings' tree -lined entry drive and along marked nature walks in common area of 37 acres. "Walk -in- the - Windings" was pro- moted by The Branigar Organization, part- ner in the venture and marketing arm. veloper will make us a better service cor- poration while we diversify our own fi- nancial needs." explains . SSPF board chairman Richard Selleg. He also feels that the added developer responsibility will help SSPF achieve its original profit goal of 10 percent before taxes. By acting as a general contractor and using subs, SSPF has learned the impor- tance of a programmed work flow on the job to keep costs down and maintain sub loyalty. Don Flock, SSPF partner in ventures appreciates the greater control over the end result. "We're close to the sale. the pulse of the business and the problems. We were able to set a quality standard. a time schedule and we had our model units built in 11 weeks. Fortunately, we were ready, because Branigar had sewers, water and the roads to the site." he said. The first phase of 32 units consists of two clusters of townhouses. with the cluster separated by trees and topo- graphic grade differentials. Land Planning Quality Is.Top Consideration An attempt is made by SSPF to "humanize the environment" through the deliberate dispersement of clusters. "Many developers don't pay much at- tention to the quality of land planning until it's too late." said Richard Sellee. "Decisions are often made very quickly and tremendous errors are made which are not understood until you're 30 per- cent into a large scale project and sales curves drop off. We have seen this hap- pen time and again.