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a) All proprietary and intellectual property rights, title and interest, including copyright and trade secret rights in <br />and to anything associated with the Software and the Al Content remains that of Al. As between AI and <br />Customer, Customer exclusively owns all rights, title and interest in and to all of Customer's Content. <br />b) Customer shall not (i) permit any third party to access the Software except as expressly permitted, (ii) create <br />derivative works based on the Software, (iii) copy, frame or mirror any part or content of the Software, (iv) <br />reverse engineer the Software, or (v) access the Software in order to build a competitive product or service, or <br />copy any features, functions or graphics of the Software. <br />c) Using the Software it is possible to collect aggregated anonymized data which is collected and stored without <br />association with Personally Identifiable Information ("PII") and does not identify Customer in any way <br />("Aggregated Data"). All Aggregated Data is the property of Al and treated as Confidential Information. <br />5.2 "Confidential Information" means information concerning any information relating to the business and technology <br />of either party which is not generally available to third parties and which is treated by the parties, in accordance with <br />their policies, as confidential information or a trade secret and specifically includes the Software, either parties Content, <br />business processes, information about either parties customers or users in any manner, shape or form or other like <br />information. For the purposes of this Agreement, a party disclosing Confidential Information is a Discloser and the party <br />receiving Confidential Information is a Recipient. Confidential Information does not include information which is: <br />a) at the time of disclosure, or thereafter becomes part of the public domain without any violation of this <br />Agreement by the Recipient; <br />b) already in the Recipient's possession before disclosure of such information to the Recipient by the <br />Discloser; <br />c) following the Effective Date is furnished to the Recipient by a third party without that third party being in <br />breach directly or indirectly of an obligation to the Discloser to keep such information secret confidential and <br />secret; and <br />d) developed independently by the Recipient without use of Discloser's Confidential Information as <br />evidenced by reasonably detailed written records. <br />5.3 Confidentiality. The following terms apply to Confidential Information and the ownership thereof„ <br />a) All Confidential Information is owned by the respective parties. <br />b) Neither party will, at any time, whether before or after the termination of this Agreement, disclose, furnish, or make <br />accessible to anyone any Confidential Information or permit the occurrence of any of the foregoing. <br />c) Each party will hold the other's Confidential Information in confidence and will protect each other's Confidential <br />Information with the same degree of care with which it treats its own Confidential Information, but in no case with <br />any less degree than reasonable care. <br />d) Confidential Information may be disclosed a party only to employees or consultants having a need -to -know <br />provided such parties are bound by confidentiality obligations <br />e) If Confidential Information is disclosed inadvertently the disclosing party will immediately notify the other party and <br />will assist the other party in remedying the confidentiality breach. <br />f) If Confidential Information is required to be disclosed pursuant to a valid subpoena, governmental order, judicial <br />order or other operation of law the disclosing party will immediately notify the other party and will assist the other <br />party seeking a protective order or other similar appropriate remedy in order to limit the Confidential Information <br />disclosure to the extent possible or practicable. <br />6. Indemnification. <br />6.1. You will defend, indemnify, and hold harmless Al, its affiliates and licensors, and each of their respective employees, <br />officers, directors, and representatives from and against any claims, damages, losses, liabilities, costs, and expenses <br />(including reasonable attorneys' fees) arising out of or relating to any third party claim concerning: (a) your use of the <br />Software (including any activities under your account and use by your employees and personnel); (b) breach of this <br />Agreement or violation of applicable law by you; (c) Your Content. <br />Aquatic Informatics Software License Agreement <br />