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business licensed hereunder shall be visible from a point <br /> outside the establishment . <br /> (2) No flashing lights, or any words, lettering, <br /> photographs, silhouettes, drawings, or pictorial <br /> representations of any manner except to the extent permitted <br /> by the provisions of this Section 4-18 .5 shall be permitted or <br /> used on the exterior of an adult business licensed hereunder. <br /> (3) Exterior portions of any adult business <br /> licensed hereunder shall not be painted any color other than <br /> a single achromatic color: Provided, however, that one (1) <br /> complementary trim color may be used, as approved by the <br /> Design Development Director of the City of South Bend, as <br /> defined in Chapter 6, hereof. This provision shall not apply <br /> to a adult business if the following conditions are met : <br /> a. The establishment is a part of a commercial <br /> multi-unit center; and <br /> b. The exterior portions of each individual <br /> unit in the commercial multi-unit center, including the <br /> exterior portions of the business, are painted the same color <br /> as one another or are painted in such a way so as to be a <br /> component of the overall architectural style or pattern of the <br /> commercial multi-unit center. <br /> (4) Nothing in this article shall be construed to <br /> require the painting of an otherwise unpainted exterior <br /> portion of a adult business . <br /> (o) Signage. <br /> (1) Neither the owner or operator of any adult <br /> business nor any other person shall be permitted to erect, <br /> construct, or maintain any sign for the adult business other <br /> than the one (1) primary sign and one (1) secondary sign, as <br /> provided herein. To the extent any of these provisions <br /> conflict with or are inconsistent with other provisions of the <br /> South Bend Municipal Code pertaining to signs, the most <br /> restrictive provisions shall apply. <br /> (2) Primary signs shall have no more than two (2) <br /> display surfaces . Each such display surface shall : <br /> a. not contain any flashing lights; <br /> b. be a flat plane, rectangular in shape; and <br /> c. not exceed seventy-five (75) square feet in <br /> area. <br />