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A. TOUR Brand Graphics Guidelines. Organizer shall conduct the Tournament and communicate the TOUR brand in accordance with the provisions of the TOUR Brand Graphics Guidelines, including the TOUR logo standards and guidelines. Comment [GG13]: Hare then been pro, Oed to T tin B. TOUR Official Event Logo. Organizer is hereby granted a limited license to use the TOUR Official Event Logo as follows: Tournament entrance, 18th green set -up, banners, Tournament Site signage, scoreboards, programs, pairing sheets, tickets, credentials, brochures (for tickets and sponsorship), caddie bibs, roadway /directions /parking /entry-exit signs, Tournament stationary, print and electronic promotions, posters (for promotional use only), and the Tournament website; provided, however, that if Organizer does not believe it is appropriate to use the TOUR Official Event Logo on any of the preceding materials, it shall promptly notify the TOUR and submit a reasonable written explanation; thereafter, the TOUR shall give good faith consideration to Organizer's request and make a prompt decision within its commercially reasonable discretion. Furthermore, Organizer shall make reasonable efforts to use the TOUR Official Event Logo in all other areas where the Organizer uses the Tournament Logo. Organizer acknowledges and agrees that its use of the TOUR Marks hereunder shall be limited to use of the TOUR "Official Event" logo, and that use of any other TOUR Marks shall be subject to the prior written consent of the TOUR. C. Ownership. The TOUR owns all right, title and interest in and to the TOUR Marks and any registrations thereof, and use of the TOUR Marks shall inure to the benefit of the TOUR. Organizer shall not acquire any right, title or interest of any nature whatsoever, except as expressly set forth herein, in or to the TOUR Marks by virtue of this Agreement or Organizer's use of the TOUR Marks. Any right, title or interest in or relating to the TOUR Marks which comes into existence as a result of, or during the exercise by the Organizer of, any right granted to it hereunder shall immediately and automatically vest in the TOUR. D. Ownership Symbols. All uses of the TOUR Marks by the Organizer shall include any ownership symbols leq lly required or useful for enforcement of copyright, trademark or service marks, such as "© ", "V, "T"' ", or The TOUR shall have the right to revise such symbol requirements and to require such other notices as shall be reasonably necessary to protect the rights and interests of the TOUR Marks. E. Protection of Marks. The TOUR may commence or prosecute any claims resulting from infringement or imitation of the TOUR Marks in its own name or in Organizer's name or join Organizer as a party thereto at no cost to Organizer. Organizer shall not institute any suit or take any action on account of infringement or imitation of the TOUR Marks without the prior written consent of the TOUR. F. Goodwill. Organizer recognizes the value of the publicity and goodwill associated with the TOUR Marks and acknowledges that: (i) such goodwill belongs exclusively to the TOUR; (ii) no property or other right, except as expressly provided in this Agreement, will vest in Organizer as a result of this Agreement or Organizer's use of the TOUR Marks hereunder; and (iii) the TOUR marks have acquired a secondary meaning in the mind of the public. G No impairment. Organizer will not do or cause to be done any act or thing contesting or in any way impairing or tending to impair the right, title and interest of the TOUR in and to the TOUR Marks. H. Proper Usage. Organizer will not use the TOUR Marks in any manner other than as permitted hereunder, nor will it at any time, without the prior written consent of the TOUR, adopt or use any word, phrase or mark which is likely to be similar to or confusing with the TOUR Marks. I. Corporate Image. Organizer will not harm, misuse or bring into disrepute the TOUR Marks. 021512 Blackthom .FGTAToumament.DRAFT(2)KBPCS comments 11