Professional Services Agreement - Corbin Design - Wayfinding Signage Master Plan

Home Browse Search

Corbin Desigo-South Bend Wayfinding Plan Proposal 9,17.18 Page 1 Corbin Design is pleased to submit our proposal to develop a Wayfincling Signage Plan for the, City of South Bend (the City), a 41.82 square mile area. The final deliverable from this project will be a comprehensive Wayfinding Signage Plan that when implemented will help enhance the City's overall economic development and tourism. We understand the goals of the project are to: welcome and guide the traveling public from major entrance points into the City as well as to and from key destinations, develop design stanidards for wayfinding signage that is reflective of the City's identity; define and brand downtown area districts with signage; and anticipate future development in each area, changes in traffic patterns, new attractions/destinations and an increase in pedestrian and bike traffic. The wayfinding programs we design cornpllement the environment and mesh with other design disciplines such as urban planning, landscape architecture, streetscape design and brand communications to create a strong first impression, boost visitor satisfaction and ultimately, improve tourism business by encouraging longer stays, and return visits. Task One: Analysis - An initial visit to learn about your area, gather information about your visitors and determine your wayfinding and signage needs; - Assess the existing wayfinding signage and communication materials that contain wayfinding information; - Document district naming and boundaries, logic and circulation patterns; - Develop a destination list; and - Assemble a Wayfinding Recommendations Summary document. Task One Details To begin Task One, Analysis, we familiarize ourselves thoroughly with your area and what draws people there: its history, culture, destinations and events.. We also discuss your Master Plan, the Smart Streets initiative, Parks and Trails signage design and any planned constructi:lon, identifying wayfinding issues and opportunities to be addressed. Corbin Design, will assist the City with selecting the appropriate representatives to form a Stakeholder Group and a smaller Core Team that will work with us throughout the project. During the kick-off trip we will complete the following: • A guided tour of the area • Initial Core Team meeting • Stakeholder Group meeting • Onsite research and analysiis • Initial findings and next steps meeting with the Core Team During the initial meeting with the Core Team we will discuss the project scope and objectives, wayfinding needs, budget, schedule, physical and architectural characteristics of the City and Downtown, and the potential design aesthetics of the signage and other wayfinding elements.