No. 0908 expanding the boundaries of the WWCDA, expanding the allocation area for purposes of TIF, and amending the development plan

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r L Industrial Areas. With the exception of existing industrial uses located south of Washington Street and currently used for heavy industrial purposes, the D- Light Industrial district is recommended. Ongoing Programs The recommended revitalization program includes projects and actions that are neighborhood - wide in scope and benefit, and should be undertaken as the continuation or expansion of ongo- ing programs already established by the City of South Bend and available to the Near Westside Neighborhood. These efforts are designed to stabilize existing conditions, and property values, to provide a safe environment for existing residents, and to provide the locational advantages and the affordability and historic qualities of the neighborhood. Image and Identity o Marketing and Public Relations Existing marketing and public relations efforts should be continued and intensified. The purpose of this program is to promote a positive image and identity for the Near Westside, and should address primarily the greater South Bend community. The. program should comprise several facets, including: a) development of a promotional brochure describing housing opportunities; b) distribution of it to relocation centers, Realtors, Chambers of Commerce and other groups that promote investment in South Bend; c) regular communication with other promotional groups; and d) press releases and follow - up for special events and activities in the Near Westside. o Anti - Redlining This program should encompass two primary activities. The first would consist of spe- cial outreach efforts to lending institutions and possibly insurance companies to apprise them of positive changes in the Near Westside, share promotional materials, and so forth. The second would require an ongoing monitoring of loans made within the area, in ac- cordance with the provisions of the Community Reinvestment Act. Members of WWCRP could be trained in evaluation techniques. o Neighborhood Clean -uns and Prot)erty Maintenance A neighborhood clean -up and property maintenance program has been initiated through the community organization and participation process, and should be continued on a regular basis. Clean -up efforts should be matched by assistance from the City of South Bend, local institutions and businesses, and private benefactors to remove trash and debris from vacant lots, get barren areas sodded and /or seeded, cut weeds, remove junk cars, repair and paint damaged fences, encourage landscaping, etc. The clean -up and maintenance program should be established as an ongoing activity designed to improve the image and appearance of the area, and to promote community pride and participa- tion. 26