No. 0908 expanding the boundaries of the WWCDA, expanding the allocation area for purposes of TIF, and amending the development plan

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PLANNING GOALS AND OBJECTIVES Achieving agreement on planning goals and objectives is an important part of the comprehen- sive planning process. Goals and objectives provide the mechanism for transforming collective community values into operational statements for future decisions regarding land use, transpor- tation, community facilities and other component parts of the Plan. The goals and objectives presented here have been reviewed and endorsed by the task force. The public at large has also reviewed them, and had opportunity for input at several public meetings. The goals and objectives that follow have been revised or re- ordered to reflect the comments of the participants in the planning process. Definition of Goals and Objectives To be effective, a comprehensive plan must respond to the unique needs, values and desires of the local community. A statement of goals and objectives helps codify the community's aspira- tions by transforming collective values into operational statements which will be used to guide decisions and actions. Goals and objectives each have a distinct purpose in the planning process: o Goals describe the desired end state toward which the community is aiming. Goals are broad and long -range in scope. Goals represent an end to be sought, although they may never be fully achieved. Goal setting, however, represents an important first step toward implementation. o Objectives establish direction for reaching goals by suggesting the more specific kinds of action needed to achieve them. They provide more precise and measurable guidelines for implementing the plan. Together, they indicate the direction in which the community wants to go and what it wants to become in the future. The following goals and objectives are organized into six categories: image and identity, hous- ing, community services, community facilities, transportation and economic development. IMAGE AND IDENTITY GOAL: To establish a positive community image based on a high - quality environment and a con- venient and attractive setting for living and working for people of all races and socio- economic groups. Objectives 1. Create a positive image of the area through regular press releases to regional media. 2. Promote the historic role of the neighborhood through tours, publications, etc. 3. Establish ongoing programs with lenders, real estate professionals and others to promote the positive aspects of area. 12