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6. The designation of the South Side Development Area helps to <br />encourage and show support city government and community <br />support of the redevelopment, development and revitalization <br />efforts of the South Gateway Association. The City staff will <br />continue to work with the South Gateway Association to encourage, <br />supplement and extend their positive efforts throughout the <br />southern quadrant of the city. <br />7. The revitalization and development of the South Side Development <br />Area will help future the image that the City of South Bend is a <br />great place to live, work shop and play and that South Bend <br />through these efforts is a 21' Century City. <br />In conclusion, while the South Side Development Area is comprised of <br />four sub - areas, a number of common challenges and opportunities are <br />found throughout the entire planning and development area. The South <br />Side Development Area redevelopment and revitalization strategy will <br />operate on two levels: one, attacking problems common to the total area; <br />and, two, devising sub -area plans that address the unique challenges and <br />opportunities found in each of the four sub - areas. <br />C. Sub -Area Overview <br />The new South Side Development Area includes four sub -areas that are <br />very similar in that the principal land use is commercial in nature, but each <br />of the districts have a variety of challenges and opportunities that will <br />direct the redevelopment and growth of these areas. A brief description of <br />each of the four sub -areas is as follows: <br />East Ireland Road Sub -Area <br />The East Ireland Road Sub -Area consists of XXXX acres and is <br />general described as the commercial area east of York Road and <br />principally located around the intersection of Ireland Road and <br />Ironwood Drive. This area is mostly developed with a variety of <br />commercial uses except for the northeast corner of the intersection <br />of Ireland and Ironwood which was recently cleared for new <br />development. The development challenges in this sub -area <br />include rolling topography, the Bypass's physical location as a <br />growth boundary, and the near total build- out'of the land leaving <br />very little vacant land. The main opportunities for this sub -area are <br />that it is located near strong residential areas to the west and east, <br />is a strong and established commercial nodal area, is the eastern <br />anchor for the Erskine Hills Shopping District, is located at a major <br />6 <br />