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CommunitylD <br />Site 2 Analysis: Lincoln Way & Bendix Dr <br />Drive -Time Trade Area <br />The map on the opposite page depicts the primary trade area for Site 2. The primary <br />trade area consists of a ten - minute polygon, determined by Buxton's proprietary <br />drive -time technology. <br />Psychographics <br />The psychographic profile of the households within a ten - minute drive -time of Site 2 <br />is presented below. <br />Trade Area Segmentation <br />- Lincoln Way & Bendi, DF <br />27 <br />24 <br />21% <br />18% <br />15% <br />12% <br />9% <br />6% <br />3% <br />0% -P -P F.P14 IFIFWI <br />Al A2 A3 M AS Ad Al BI 62 63 N B5 B6 (1 (2 0 C4 CS DI D2 D3 D4 E E2 E3 E4 ES E6 F F2 F3 F4 FS G1 62 63 64 HI H2 H3 H4 II 12 13 I4 IS j J2 J3 J4 JS KI K2 K3 K4 ES B6 t L2 L3 <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments Description Households % of All Households <br />B03 <br />URBAN COMMUTER FAMILIES <br />961 <br />4.03% <br />D04 <br />SMALL -CITY ENDEAVORS <br />1,145 <br />4.80% <br />E02 <br />URBAN BLUES YOUNG <br />1,418 <br />6.20% <br />F01 <br />STEADFAST CONSERVATIVES <br />4,169 <br />20.00% <br />H02 <br />MINORITY METRO COMMUNITIES <br />2,181 <br />9.15% <br />J03 <br />STRUGGLING CITY CENTERS <br />3,825 <br />16.04% <br />K03 <br />AFRICAN - AMERICAN NEIGHBORHOODS <br />191 <br />3.34% <br />K05 <br />NEW GENERATION ACTIVISTS <br />1,106 <br />4.64% <br />KO6 <br />GETTING BY <br />1,141 <br />4.81% <br />11 <br />