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�� Community/9 <br />Site 1 Analysis: Jefferson Blvd & Michigan St <br />Drive -Time Trade Area <br />The map on the opposite page depicts the multiple trade areas for Site 1, determined <br />by Buxton's proprietary drive -time technology. The first drive time to be analyzed <br />consists of a two- minute drive time polygon. <br />2 Minute Psychographics <br />The psychographic profile of the households within a two - minute drive -time of Site <br />1 is presented below. <br />Trade Area Segmentation <br />-jdenon Blvd & Michigan St <br />21% <br />21% <br />10% <br />IS% <br />12% <br />9% <br />6% <br />3% <br />0% <br />AI A2 A3 A4 A5 Af A7 BI 62 13 64 85 B6 f1 Q C3 E4 E5 DI D2 D3 D4 E E2 E3 E4 E5 E6 f 12 F3 F4 F5 GI G2 63 G4 HI H2 H3 H4 II 12 13 R 15 j J2 J3 J4 15 K K2 K3 K4 K5 K6 L L2 L3 <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments Description Households % of All Households <br />D04 <br />SMALL -(ITV ENDEAVORS <br />149 <br />6.23% <br />F01 <br />STEADFAST CONSERVATIVES <br />115 <br />4.81% <br />H02 <br />MINORITY METRO COMMUNITIES <br />108 <br />4.51% <br />J03 <br />STRUGGLING CITY (ENTERS <br />252 <br />10.53% <br />J04 <br />COLLEGE TOWN COMMUNITIES <br />120 <br />5.01% <br />J05 <br />METRO BEGINNINGS <br />219 <br />9.15% <br />K03 <br />AFRICAN- AMERICAN NEIGHBORHOODS <br />129 <br />5.39% <br />K04 <br />URBAN DIVERSITY <br />160 <br />6.69% <br />K05 <br />NEW GENERATION ACTIVISTS <br />272 <br />11.37% <br />K06 <br />GETTING BY <br />573 <br />23.94% <br />2 <br />