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�� Commun'ity1D Selecting South Bend's Retail Site To begin the CommunityID process, the City of South Bend selected 2 sites to be analyzed for possible retail development or revitalization. The locations of the two sites are shown on the opposite page. Buxton has examined the retail potential of the two sites based on the following analyses: • A primary, 10 minute drive -time trade area was delineated for Sites 1 and 2 • To better understand the downtown dynamic of Site 1, other, secondary trade areas of 2, 15, and 20 minutes were delineated • A profile of South Bend's customers within each of the trade areas was developed • The surplus and leakage for 11 major store types and 49 minor store types were determined for the trade area s The purpose of these analyses is to develop South Bend's Customer Profile. The Customer Profile is a snapshot of the customers that reside in South Bend's trade area. Even though these consumers are complex and diverse, Buxton is able to capture and catalogue the extent to which potential demand for a retailer's goods and services are being met within the trade area. By overlaying South Bend's Customer Profile with over 4,500 retail matching profiles in Buxton's proprietary database, we are able to identify major categories of retail that are candidates for location in South Bend. This matching provides the basis for determining South Bend's viability to attract retailers and restaurants and forms the basis for Buxton's recommendations and conclusions. With this analysis and Buxton's recommendations, South Bend can make a more informed decision about investments in infrastructure and can focus resources on areas of higher retail development potential. 1