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Buqw)rctons IDentifying Customers- Buxton Community Analytics Sole Source Statement Since its founding in 1994, Buxton has been a leading force in customer analytics. Buxton began as a service to help retailers make informed location decisions by understanding their customers and precisely determining their markets. Buxton leaders soon realized that the company's expertise in location and market analysis could also be leveraged to benefit communities desiring retail expansion. Buxton's presence in the public sector was established in 2001 with a simple but powerful mission to provide communities with information and marketing tools to expand their retail base. Unique Proprietary Analytic Methodologies Develoyed Across Key Industries Over time Buxton's unique and proprietary core analytic methodologies have evolved to answer increasingly complex business and operational questions in the retail, restaurant, grocery, healthcare, business to business, and consumer packaged goods industries. Buxton's public sector clients have benefited from this ongoing evolution and take advantage of the same caliber of tools, allocation models, and analytics that have proven invaluable in the private sector as foundations upon which multi - million dollar decisions are made. Exclusive Access to Best in Class Data through Strategic Partnerships The effectiveness of Buxton's unique and proprietary analytic methodologies is further extended by Buxton's ability to build and maintain an expansive data warehouse of consumer and business data. In total Buxton blends information from over 250 data sources into this data warehouse. The core of this data warehouse is comprised of a real time point - level household file on over 112 million U.S. households with coverage on up to eight individuals within each household. This household level data set is completely updated every eight weeks and is made exclusively available to Buxton for the purposes of market planning and marketing services through Buxton's partnership with Experian, the worlds leading provider of consumer level data. Holistic Public Sector Solutions — Providing public sector leadership with insights for timely, sustainable and effective decision making. Community Aalytics offers unique capabilities to client communities in the following areas: Economic Development — Buxton has in place proven tools for retail recruitment and local business retention and expansion. Retail Recruitment: Buxton provides a targeted marketing system specifically designed as a retail development program to complement and expand traditional economic development efforts. To date Buxton has modeled the trade areas of over 5,000 national and regional retail chains as part of the ongoing effort to help its client cities recruit, to date, over 3C million square feet of retail, restaurant, and grocery space. Business Retention and Expansion: Buxton simultaneously provides localized consumer analytics on service and brand affinity for over 4,500 retail and service line items. These consumer insights are implemented by the existing local business community to improve their performance and thereby increase their contribution to the local economy. 2651 South Polaris Drive, Fort Worth, TX 76137 - www.buxtonco.com - 888- 213uxton