Laserfiche WebLink
costing $100 or more. <br /> • "Up-and-Comers"—Recent college graduates and singles in their 20s who enjoy <br /> athletic activities and nightlife. This segment is more likely than others to go <br /> snowboarding, drink Bud Light, own MP3 players and order pizza from Papa John's. <br /> • "Middleburg Managers"— Singles and couples, age 55 and up, who have solid <br /> managerial jobs, own older homes, enjoy reading and playing musical instruments, <br /> and garden indoors or refinish furniture. This segment is more likely to eat at Steak& <br /> Ale, do needlepoint, watch the Golf Channel or buy women's skirts costing $100 or <br /> more. <br /> "One of the goals Bill has is to arm you all with information so you can have more <br /> intelligent conversations with retail representatives," Montgomery said. <br /> As an illustration, Schalliol described the success of South Bend's south-side retail <br /> development. In August 2003 demolition began on the former Scottsdale Mall—two days <br /> after the 30th anniversary of the mall's opening. <br /> In 2005 and 2006 alone, the area saw $39 million in new investment and the addition of <br /> 763,040 square feet of retail and commercial space, which Schalliol described as "13 <br /> football fields of new development." The former Scottsdale Mall had only 725,000 <br /> square feet. <br /> "This is a great comeback for South Bend on the retail scene and we expect continued <br /> growth," Luecke said in his 2007 State of the City address. <br /> "We expect to at least build another 100,000 square feet yet this year," Schalliol said. <br /> "We have some room for growth, but we really have made big strides in this area. ... It's <br /> amazing what five years can do to an area with concerted work and direction." <br /> - 30 - <br />