02-20-2007 Mayor’s new assistant will promote City Plan efforts

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o�sou TH F dx :J b W eFacE � � y� a 1, a2 1865 Office of the Mayor NEWS RELEASE Tuesday, February 20, 2007 3:30 PM Contact: Mikki Dobski, Director of Communications&Special Projects, 235-5855 or 876-1564 Tom Price, Assistant to the Mayor, 574-235-5853 or 514-2169 Mayor's new assistant will promote City Plan efforts SOUTH BEND -- Mayor Stephen J. Luecke has named a former newspaper reporter and communications professional to his staff in response to priorities established through City Plan, South Bend's 20-year master plan. Tom Price, an award-winning reporter with The Elkhart Truth and the director of communications and marketing efforts for a national Mennonite Church nonprofit, began work Feb. 5 as Assistant to the Mayor with special responsibilities for communication and promotion of the South Bend community. Price, 45, succeeds Jack Reed as an assistant to the mayor, but the responsibilities of the role for Price have changed significantly in the wake of City Plan. "City Plan places strong emphasis on the need to promote community assets and city programs; develop marketing materials and strategies; and form partnerships with institutions, community organizations and businesses," Luecke said. Luecke said the creation of this new assignment and Price's appointment represents an essential follow-up to the city's reorientation of its Community and Economic Development department. "These new efforts will have a positive impact on economic development, on neighborhoods, and on arts and culture,"the mayor said. "They will help us to achieve City Plan goals in building South Bend as a vibrant, caring city." Price has been a resident of South Bend's near northwest neighborhood since 1991, although he has worked in Elkhart since 1986.