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South Bend is creating a new path forward, a path into the <br />future, a path to innovation <br />3 <br />11 i`. ivvi iu%.+iivi i vi iii iiiivi i i \-Air\ .3 <br />development must be built around the <br />following concepts: <br />• Market Demand - What does business want? <br />• Inherent skills / Differentiators - What does South Bend have <br />to offer? <br />• Competitive Advantages - How do we beat those with <br />similar offerings? <br />• Focused Activities - Targeting those industries we have the <br />best chance to win with and creating sound reasons for <br />businesses to locate here. <br />4 <br />