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<br />-more- <br />Page 2. <br /> <br />Created as part of a focused retail business recruitment strategy for downtown South Bend, <br />Nicholl-Smith will: actively recruit new retail business; serve as a resource for businesses <br />relocating or interested in relocating to downtown; develop a comprehensive and cohesive retail <br />plan; and expand the current incentives and resources available to downtown retailers. As a part <br />of the targeted downtown retail plan, Nicholl-Smith will also compile and maintain a <br />comprehensive inventory of retail space in the central business district and East Bank Village. <br /> <br />This position will specifically focus on the adaptive reuse of the College Football Hall of Fame <br />building. When the College Football Hall of Fame announced plans to relocate to Atlanta, <br />downtown business and community leaders recognized the pressing need to determine its next <br />use. By engaging with key stake holders in the community and analyzing feasible options for the <br />Hall of Fame structure, Nicholl-Smith aims to identity and recruit a business that will benefit <br />residents of South Bend and align with the goals for downtown. <br /> <br />Nicholl-Smith brings a background in management consulting and business development to this <br />position, as well as experience with the arts and non-profit organizations. “As a business <br />consultant, I often advised corporations on how to manage change,” said Nicholl-Smith. “We <br />have a great opportunity to bring in some fabulous retailers. The businesses located on Michigan <br />Street are so vibrant, diverse, and interesting. To maintain the enthusiasm of our current <br />downtown retailers while growing the possibilities is absolutely great and I’m looking forward to <br />this once in a lifetime opportunity.” <br /> <br />Nicholl-Smith’s office hours are Monday – Friday 8:30 – 5:00. She can be reached by phone or <br />email at: (574) 631-1451, tamara@downtownsouthbend.com. Her office is located in the <br />Downtown South Bend, Inc. (DTSB) offices at 217 S. Michigan Street. “I encourage anyone to <br />call or stop by who has a business interest in downtown or would like be part of downtown <br />expansion efforts. My door is always open.” <br /> <br /> <br /> <br />- 30 - <br /> <br />